So, you’re starting your own business. Congratulations. You, hopefully, have an elastic, well thought out business plan. However, there are a few essential steps that you need to complete first before you hang out your proverbial shingle. 1. Find a business lawyer that you trust. Are you an LLC or S-Corp? Have you registered everything […]
Archive by Author
Business Cards are not dead, yet
First impressions are important in every aspect of life. For that first date or for the first sales call with a prospective customer, you need to look sharp, well rested, and successful. There are few things that shock me as much as when I ask you for a business card and you say, (sometimes apologetically), […]
Murdering Slow Days
We all have great excuses why business is slow. It’s the economy. It’s the weather. It’s too hot. It’s too cold. But all of those excuses and more are just inept reasoning to placate our hurt pride. During our first December of 2009, business was outstanding. I was riding a tremendous high of success and […]
How to make the ordinary, extraordinary
Chazzano Coffee Roasters offers 10-20 different single origin coffees every day. You may know that coffee has twice the complexity of wine. There are hundreds of different specialty coffees available for purchase throughout the year. How do we choose which coffee to purchase, roast, and brew for our customers? It’s really simple. The questions that […]
Why aren’t you smiling?
There’s a saying in Judaism, “A smile can change the world.” When I dine out in different restaurants, I am so surprised by one disturbing trend: Why are most of the food servers frowning? They have a job, they’re making money, the restaurant is rather nice, but they look miserable. Why? Well, they may be […]
Educating Your Customer
When a customer comes into Chazzano Coffee Roasters and asks for a regular cup of coffee, we joke with a smile that, “All of our coffees are awesome. We don’t have regular cups of coffee.” We’re educating our customers that they are about to indulge in a special experience. We’ll share with them that coffee […]
Moses lacked Visibility and Credibility
Every Saturday morning, I sit and listen to the Torah reading in my synagogue, Congregation Beth Shalom, in Oak Park, Michigan. For some reason, this Saturday I couldn’t shake the idea that Moses lost his way with the people because of a lack of networking skills. There is an eternal discussion amongst Jews and bible […]
God Cries and An Angel Loses its Wings
What happens when you put cream or sugar in awesome specialty coffee? The title of the book answers that question. The question and answer will teach you how to grow your business or house of worship and therefore grow your life. Frank will teach you how to build upon your relationships with customers and congregants […]
